I don't identify with anxiety or imposter syndrome. Is this still relevant?

It may be. You don't need to identify with a particular label. You may just notice that you rehearse conversations, second-guess decisions, overprepare, find it difficult to switch off or hold yourself back when you know what you want to do. Those are the experiences I'm interested in, rather than whether a particular label fits.

I already understand why I do this. How would this be different?

Understanding can be enormously valuable. But sometimes knowing where a pattern came from doesn't change the automatic response that continues to show up. My work is focused on that deeper learned response, not just on giving you more strategies to think about or asking you to try harder to override it.

Is this executive coaching?

No. I won't advise you on business strategy, leadership techniques or how to make a particular professional decision. My work focuses on what happens inside you when you need to make the decision, have the conversation, put yourself forward or take the action you already know matters.

For Professionals

When self-doubt, overthinking and the pressure to get everything right keep getting in your way.

You rehearse conversations. Question decisions. Hold back when you have something to say.

Understanding why this happens isn't the same as changing it.

That's where I can help.

Talk with Julie

Free 20-minute Zoom conversation

Not ready to talk yet?

Why do I keep doing this when I know better?

Four short emails about why knowing better doesn't always change what happens.

Julie Cochrane | Clinical Hypnotherapist and RTT Therapist
Private 1:1 sessions worldwide via Zoom.

Julie Cochrane

Clinical Hypnotherapist and RTT Therapist

Private 1:1 sessions worldwide via Zoom.

A professional taking a quiet moment at his desk

And sometimes, even when the working day ends, your mind keeps going.

Maybe it shows up differently for you.

You hesitate before putting yourself forward

You hold back something you want to say

You postpone a decision until you feel completely certain

You overprepare for something you already know how to do

You find it harder than it should be to ask for the business or name your fee

You get through the day just fine, then replay parts of it later

You wake in the night and your mind picks up where it left off

And the cost isn’t always confined to work.

The sleep you’re not getting
The conversations you’re only half present for
The time with people you love when your mind is somewhere else
The opportunities you hesitate over or don’t take
The energy you spend managing something other people may never even see

You can have a life that’s going well and still not be able to fully enjoy being in it.

You already know how to handle it.

You may be the person other people rely on when a decision needs to be made or a difficult conversation needs to happen.

You do make the decision. You have the conversation. You handle the meeting.

Other people see you do it. They don't see everything it took internally to get there.

The rehearsing. The second-guessing. The preparation that goes far beyond what the moment actually needs. The conversation that carries on in your head long after it ended.

This isn't necessarily a problem with your knowledge, intelligence, experience or ability.

You can understand that you're overthinking. You can know you're prepared enough. You can know the conversation will probably be fine and still find yourself doing exactly the same thing.

Knowing what you should do and changing the pattern that shows up when it's time to do it aren't always the same thing.

That distinction is where my work begins.

I'm not giving you another strategy to remember the next time it happens. We work with what keeps the pattern happening in the first place, so you don't have to keep managing the same response every time the stakes feel high.

Why do I keep doing this when I know better?

You can know you're prepared and still overprepare. Know what you want to say and still rehearse the conversation. Make a decision and keep revisiting it. Know you belong in the room and still feel as though you have something to prove.

Over the next few days, I'll send you four short emails about why these responses can keep happening even when you understand them, and what it actually takes to change what's driving them.

Imagine doing it. And being able to move on.

Have the conversation without rehearsing it six times first

Make the decision without reopening it all night

Send the email without checking it again and again

Say what you charge without feeling you need to justify it

Finish the meeting and actually let it be finished

Come home and actually be home

Go to bed without your mind starting another shift

This isn't about becoming a different person. It's about no longer needing so much internal effort to do the things you already know how to do.

I understand this from more than one side.

I'm Julie Cochrane.

Before focusing professionally on hypnotherapy and RTT, I spent several decades in business and working for myself.

I understand what it means to work with clients, generate business, make consequential decisions, navigate financial uncertainty and be responsible for results. I understand the difference between knowing what makes sense on paper and actually having to put yourself behind the decision.

My background also includes a BA in Psychology and my work today as a Clinical Hypnotherapist and RTT Therapist.

I don't provide executive coaching or tell you how to run your business or career. We work with the internal patterns that can make decisions, conversations, visibility, opportunity and change harder than they need to be.

Sometimes those patterns began long before the career, company, clients or responsibilities you have today.

Patterns aren't who you are. They're what you learned. And learned patterns can change.

I work privately with clients online via Zoom.

“I came to Julie not sure what to expect. What I found was a process that actually reached something other approaches never had. The shift has been real and lasting.”

A.K.

What would you like to be different?

If you recognize yourself in this page, you don't need to work out exactly why it happens before talking with me.

In a free 20-minute Zoom conversation, you can tell me where the pattern shows up and what you would like to change. I'll explain how I work and tell you honestly whether I think my approach could be a good fit.

There's no obligation to continue.

Talk with Julie

Free 20-minute Zoom conversation

Questions you may have

Still have a question?

You can ask the website assistant about my work, RTT, Noma or what working with me involves.

Explore related topics

You can also explore some of the experiences and patterns discussed on this page.

Imposter syndrome High-functioning anxiety Perfectionism Confidence and self-worth The Promotion That Made It Worse: Imposter Syndrome at the Senior Level The Fear of Being Seen Perfectionism Is Not a Standard. It Is a Strategy.Why Logic Has Not Fixed This Yet