Julie Cochrane··6 min read

The Great Rewiring: What Tech Actually Did to Us

Around 2012, the mental health of teenagers began to decline sharply across multiple countries at the same time. The timing was not coincidental. Something changed, and we are still living inside the consequences.

The Great Rewiring: What Tech Actually Did to Us

There's a question I keep coming back to when I think about the mental health landscape of the last fifteen years. What changed? Depression and anxiety have always existed. People have always struggled with the kinds of things that bring them to therapy. But something shifted, sharply, around 2012. Not a gradual trend. A step change. In teenagers in the US, the UK, Canada and Australia, rates of depression, anxiety and self-harm began to rise steeply in the years immediately after smartphones became near-universal among adolescents. The timing is too consistent across too many countries to be coincidental.

Jonathan Haidt, a social psychologist at NYU, spent years assembling the evidence for what he calls the great rewiring of childhood[1]. His argument is that smartphones combined with social media didn't just give young people a new way to communicate. They fundamentally restructured the social world in which adolescent development happens. The years between eleven and seventeen are the years the brain is most plastic, most shaped by social experience and most vulnerable to the particular pressures that digital social environments turned up to maximum. A generation of adolescents went through those years inside a phone. The mental health data reflects what that cost.

Haidt's specific thesis is that the combination of smartphones and social media created four foundational disruptions to adolescent development. Social deprivation: less time in person with friends. Sleep deprivation: devices in bedrooms disrupting the sleep architecture that teenage brains need. Attention fragmentation: constant notification pulling focus away from the sustained attention required to develop competence and confidence. And social comparison: a continuous real-time feed of other people's curated best versions amplifying the self-evaluation that adolescence already makes painful. These four disruptions don't add up neatly to a single outcome. They compound.

Girls were disproportionately affected and the research is fairly clear on why. Social comparison via images is more damaging for girls than for boys, whose online activity skewed more toward gaming. Instagram in particular, launched in 2010, structured an image-based social economy in which feminine worth was in constant public assessment. The platforms were designed to hold attention. They held it by activating the social comparison and approval mechanisms that adolescent female development is already weighted toward. The combination was, in retrospect, predictable. It was not predicted.

I want to be careful here because this series is aimed at adults, many of whom are not teenagers. But the reason this matters for you, even if you're in your thirties or forties, is twofold. First, many of you are parents and the parenting question in the digital age is one of the most genuinely difficult ones I'm aware of. Second, many of you went through early tech adoption in your own young adult years and carry the effects. The first generation of digital natives is now in their late twenties and early thirties. The reshaping wasn't only for the teenagers who came after. Many of the adults I see are running the same approval-seeking, comparison and attention-fragmented patterns that the research identifies in younger people.

The tech question and the pattern question are not separate questions. The reason tech has the hold on us that it does is not because the devices are inherently evil or because the companies are uniquely wicked, though their incentive structures are genuinely misaligned with human wellbeing. The reason is that the technology was designed to activate the deepest and most ancient of our social needs: to be seen, to belong, to know where we stand. Those are nervous-system needs. They're the same needs that patterns are built to manage. When the devices found those needs and turned them into a product, they were working with very old and very powerful material.

The next few articles in this series will go deeper into the specific mechanisms: why tech is so hard to put down, what it's doing to the young people around you and what genuine reconnection requires in a world where the devices are not going away. I'm not going to argue for a return to a pre-digital world. That isn't available. What I want to look at is what it actually takes to have a real relationship with yourself and with other people when the technologies you're living with are competing for the same resources that connection requires.

References

  1. [1]Haidt, J. (2024). The Anxious Generation: How the Great Rewiring of Childhood Is Causing an Epidemic of Mental Illness. Penguin Press.

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